This short video does a great job explaining how important text is when optimizing for search engines (and more importantly, creating a user-friendly site).

MOUNTAINVIEW, CA -- While the recently announced collaboration between Google, Yahoo! and Adobe to search and index Flash files could yield better results, the project is in the early stages and for effective search optimization, Webmasters have to think text.

Here is our interview with Adam Lasnik, Search Evanglist at Google.

-- Andy Plesser, Executive Producer

Google's Search Evangelst Adam Lasnik: Focus on Text

It comes from a Google employee so it's not just theory.